Bisk Farm Hosts Exclusive ‘Cake & Coffee’ with Sourav Ganguly to Honor Loyal Consumers
Kolkata, February 17, 2026: Bisk Farm, one of India’s most trusted and loved biscuit and bakery brands under the umbrella of SAJ Food Products Private Limited, recently hosted Bisk Farm Festive Fiesta, a specially curated consumer engagement campaign designed to recognise loyalty, celebrate participation, and deepen brand–consumer relationships. As part of the initiative, the brand hosted an exclusive celebration that brought together 160 distinguished consumers who emerged as top participants in the “Festive Fiesta” campaign. Conceptualised as an intimate and immersive experience, the gathering went beyond a conventional brand event, offering attendees a rare and personal opportunity to engage with Sourav Ganguly, whose association with Bisk Farm continues to resonate strongly across generations. Titled “Cake & Coffee with Sourav Ganguly”, the celebration was aligned with Bisk Farm’s core values of trust, warmth, and togetherness. By fostering personal connections and ...